:))) A Magazine is an Ipad that doesn’t work !!!

See this is the digital era ! Look at her iphone finger:)

Müşterilerinizi Oyunda Tutmak İçin Dikkat Edin!

Keep your customers in The Game!

Renault Netherlands wanted to promote their Facebook page with their latest campaign, they enlisted the help of agency Dorst & Lesser who developed this nostalgic Facebook campaign around the character Grandma Hilda.

The Facebook campaign focused around the story of Hilda and her Renault 4. The concept of the story was that Hilda had loved her Renault 4 but she was now too old to drive and her car was left sitting in the garage. Hilda wanted to give the car away to someone who could also enjoy driving it. Facebook users were asked to visit the Facebook app to play virtual ‘hide and seek’ around an interactive house placing a tag where they thought the missing car key was. The person who placed a tag closest to the missing key would win the car.

The campaign received 10,293 unique tags and the Facebook page increased by 27,930, which doubled the number of fans. This is a good way to use the Facebook platform to create a nice storyline around the competition.

via digitalbuzzblog.com

New Feature: Facebook Lets Admins To Post As Themselves

Have you ever wanted to be the “voice” of your brand? Well here’s your chance! Facebook has unveiled a new feature called ‘Voice’ that allows page administrators to engage on their page as themselves. You know, your real name.

In the past, Facebook has given page admins two options: either use Facebook as yourself, or as your brand. Regardless of which option you were on, an admin wasn’t allowed to share what they had to say on the brand page through their personal profile. The new Voice feature allows admins to toggle between using your brand page as your brand page, or as your personal Facebook profile.

Why This is Important for Marketers

Often, your Facebook Page admins include people from your company who aren’t in charge of actually “managing” the page, but have a reason to be an admin (they need to update a certain tab, post a certain offer daily, need to access Insights, etc.). These people aren’t necessarily the “experts” when it comes to Facebook Marketing and are unaware of the smaller intricacies of the page — such as the fact that every time they like or comment on your page, they’re speaking as your brand and not themselves. There’s been times at HubSpot, for example, where admins have seen something from HubSpot in their newsfeed and liked it, not realizing they liked the post as HubSpot. While this is by no means detrimental, little things like this can make it a little scary to give people at your company administrative rights. But now, you can tell those admins to ensure they select their personal profile as their “voice” once they become an admin.

Why Marketers Also Need to Be Extremely Careful

While it’s beneficial to speak to your audience as yourself, you need to be sure you’re very aware of what voice you’re set on when engaging with your audience. This new update has the potential for the classic Twitter mistake where someone sends a personal tweet through the company handle. For example, you could accidentally get defensive about a certain comment a user left, not realizing until later that you said it as your company, not you. Talk about some embarrassing marketing mistakes.

While this also offers the benefit of being able to respond to a user’s comment as (hopefully) a fan of the brand you work for, you simply need to make sure you’re aware of who you are speaking as. Although no matter who you’re speaking as, you should always be polite, kind, and respectful. At the end of the day, you still represent your brand!

But seriously guys, be careful. I already accidentally posted to HubSpot as “me” instead of as HubSpot in the midst of toggling back and forth to write this post!

Source: Hubspot.com

You Need To Use TUMBLR ..

Finding the right platform for your company’s website depends on a number of factors, including your technical knowledge, content goals, and access to support.

Lately Tumblr has been making headlines with its newest forays intoadvertising. But while the blogging platform has caught the eye of advertisers, many brands use it as a destination website. Tumblr is ideal for sharing behind-the-scenes information, contest and product details, and other quick snippets of or media-rich content.

When you’re deciding what platform to choose for your company website, there are many options available to you. Here are three compelling reasons why Tumblr may belong at the top of that list.

1. You Can Get Started Right Away

Tumblr is extremely easy to set up and customize. There’s a very minimal learning curve, so you can begin using your new site in minutes. Upon sign-up, you’ll be asked to provide your email address, password, and your preferred Tumblr URL (yourbusinessname.tumblr.com). While you can start sharing content right away, we recommend that you customize your new site a bit first.

The platform offers you hundreds, if not thousands, of free and paid themes to choose from. You’ll want to find a theme that closely resembles your brand’s existing style. The option of choosing a theme significantly cuts down your dependence on hiring a designer, which can take a lot of time and money.

You’ll then be able to customize your theme a bit through the Appearance menu, which gives you options to change things like background and text colors. The “Pages” menu allows you to add multiple pages to your site — you can link to any other websites you have from here. For those who are a little more technically inclined, you can edit the custom style sheets (CSS) and enable additional features, such as a mobile layout.

2. It’s Designed for Fast and Easy Posts

Although there is a time and place for larger posts, Tumblr is perfect for short-form content and multimedia. It helps you build upon existing social media content when Facebook is too cluttered or Twitter‘s 140-characters is too limited. You can quickly upload photos and videos, brand yourself using snippets of text or quotes, and embed audio content — such as podcasts.

Tumblr also offers the ability to publish from your smartphone or AOL Instant Messenger. You can push updates from your Tumblr blog to Facebook and Twitter. You can even share the images you upload to Instagram with your community on Tumblr — giving fans an easier way to look through older photos.

Additionally, you can add the “Share on Tumblr” bookmarklet to the bookmarks bar in your browser to quickly share things you find on the web — a luxury thatPinterest takes full advantage of.

3. There’s A Built-In Community

Tumblr is made for discovering and sharing. When you publish content, it has the ability to spread to a very large audience. When an individual reblogs a post, it will appear on his or her tumblelog — a Tumblr blog — where followers can see it. If other people like your site, it will be displayed in their liked posts on their profiles. This type of transparency helps create awareness for your brand.

While it doesn’t offer robust analytics like Facebook, you can track the number of likes and reblogs through “Notes” — which appear on each post — as well as your total number of followers. Additionally, some Tumblr themes support Google Analytics, in which case you’ll just need to paste in a Google Analytics ID. If your theme doesn’t support it, Tumblr provides an easy solution.

You can also take advantage of Tumblr’s advertising offerings, includingHighlights and Sponsored Products — which uses the Radar and Spotlight features to highlight content from its members.

Tumblr might not be for everyone; it definitely challenges you to get creative with your marketing and content strategy. But if you’re willing to try, create your Tumblr account and see where it takes you.

By sproutsocial.com

Wow Amazing Customer Experience Congrats Ritz Carlton!

Exemplary customer service distinguishes your brand, builds repeat business, combats price competition, and even improves employee morale.

Huffington Post Blog, by Chris Horn;

At my company, we’ve always pushed our employees to go the extra mile for clients because the ripple effects of terrific customer service extend beyond mere satisfaction and retention. Exemplary customer service distinguishes your brand, builds repeat business, combats price competition, and even improves employee morale.

Hotel chain Ritz-Carlton has a storied reputation for great customer service. Many companies mimic its training programs, and one often hears executives saying they want to be known as the “Ritz-Carlton” of their respective industry, be it a law firm, car dealership or plumbing supplier.

Recently, my family and I experienced the Ritz-Carlton signature customer service in a way that will be talked about in our family and at my company for many years to come. My wife and two children spent a few days at the Ritz-Carlton on Amelia Island (Florida) while I was in California on business — sadly unable to make the trip with them. Upon returning, we discovered that our son’s beloved stuffed giraffe, named Joshie, had gone missing. As most parents know, children can become very attached to special blankets, teddy bears and the like. My son is extremely fond of his Joshie, and was absolutely distraught when faced with the idea of going to sleep without his favorite pal. While trying to put him to bed the first night home, I decided to tell a little white lie.

“Joshie is fine,” I said. “He’s just taking an extra long vacation at the resort.” My son seemed to buy it, and was finally able to fall asleep, Joshie-less for the first time in a long while.

That very night, the Ritz-Carlton called to tell us they had Joshie. Thankfully, he had been found, no worse for wear, in the laundry and was handed over to the hotel’s Loss Prevention Team. I came clean to the staff about the story I told my son and asked if they would mind taking a picture of Joshie on a lounge chair by the pool to substantiate my fabricated story. The Loss Prevention Team said they’d do it, and I hung up the phone very relieved.

A couple days went by, and we received a package from the hotel. It was my son’s Joshie, along with some Ritz-Carlton-branded “goodies” (a frisbee, football, etc.). Also included in the package was a binder that meticulously documented his extended stay at the Ritz.

Needless to say, my wife and I were completely wowed by the Ritz-Carlton Loss Prevention Team. My son, on the other hand, didn’t care so much about the binder and was just happy to have his Joshie back. I’m sure he’ll have a greater appreciation for it as he grows up.

It goes without saying that the Ritz-Carlton can count on my family to be repeat customers. But I’m also telling you (and everyone else who happens to read this story). This is something I’ve always told my staff — create an experience so amazing that someone can’t help but tell others about it, and you’re sure to succeed. I’d also venture to say that Aaron (of the Ritz-Carlton Loss Prevention Team) and his cohorts had a pretty good time documenting Joshie’s vacation, and employee morale is a huge part of creating a great customer experience.

All this from a stuffed giraffe who got lost on vacation….

Katy Perry - Wide Awake (Lyric Video)

Katy Perry’s Wide Awake is on Facebook Timeline .. :)

Best times to post to Twitter, Facebook, and Tumblr

The best time to post to Twitter is in the afternoon, early in the week—from 1 to 3 p.m. Monday through Friday, according to Bitly. Avoid posting after 8 p.m. and, on Fridays, after 3 p.m.

“As far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends,” reports Bitly.

The peak traffic times, it adds, are from 9 a.m. to 3 p.m., Monday through Thursday.

Avoid posting to Facebook after 8 p.m. and before 8 a.m., and on the weekends. Your posts are less likely to gain traction, according to Bitly.

“Links posted from 1 p.m. to 4 p.m. result in the highest average click throughs,” Bitly reports. “The peak time of the week was on Wednesday at 3 p.m.”

“Facebook traffic peaks mid-week, 1 to 3 p.m. While traffic starts to increase around 9 a.m., one would be wise to wait to post until 11 a.m. Traffic from Facebook fades after 4 p.m. Despite similar traffic counts at 8 p.m. and 7 p.m., posting at 7 p.m. will result in more clicks on average than posting at 8 p.m.”

Finally, Tumblr is the odd man (or woman) out. Don’t bother posting until after 4 pm, with the best times being from 7 p.m. to 10 p.m. on Sundays, Mondays, and Tuesdays. Bitly also advocates updating your Tumblr on a Friday night. .

http://blog.bitly.com/post/22663850994/time-is-on-your-side

Hayat Güzel !

Loved the Simplicity of the Idea !

This is a great campaign for Turkcell who were looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency, Rabarba from İstanbul, developed a campaign that would be a great fit for their target market. In order to attract heavy internet users, who tend to avoid online advertising, they created a unique live competition through Twitter.

The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes, using the hashtag#turkcell. Along the way contestants could take part in games, such as Pictionary, Trivia and word puzzles winning minutes and mobile data. The final challenge was to get a celebrity to retweet the message – winning the successful Twitter user a phone.

The campaign was live for 3 hours a day over 7 days and generated 56,734 tweets.

BE YOURSELF BE THE BRAND